The Progressive fightback? Start by abandoning the word ‘progressive’
This weekend, the great and the good of the centre-left will converge on London to perform a post-mortem on elections and of Labour’s year in Opposition. Huzzah! It’s Fabian Society Conference time.
Sadly I won’t be there. It’s my birthday this weekend, so I can think of a gazillion better things to do on Saturday than debate Labour Party strategy.
And I suspect it won’t really matter not being there. It’s highly likely that some or all of the following will be discussed as reasons for a rather limp twelve months for the left: length and timing of leadership election; strength of opposition narrative; focus on Lib Dems rather than Tories; complacency; Ed Miliband failing to find his voice quickly enough; trust on economic issues; lack of policies; Murdoch press etc etc.
So, for what it’s worth, here is my two-penneth on how to mount a ‘Progressive fightback’: start by abandoning words like ‘progressive’. Bin them. No seriously. ‘Progressive’ is meaningless. It’s bunkum. And, more importantly, using it as a badge of honour isn’t going to win votes.
Time was when to be a progressive meant something. In the 90s they were the sparkly New Labour types. Trendy. Cool. Progressives fought against the loony left whose wet dream was for complete nationalisation of all industry. And against those on the right who lamented the collapse of the Empire. And against those beardy weirdies in the Liberals who couldn’t make their mind up on anything.
Progressives even had their own colour: purple. What colour are you? Blood red? Too Soviet! Puke yellow? No thank you! Royal blue? Off with your head! They’re not progressive. Purple is progressive.
Voters could spot progressives. And they liked them.
But in Coalition Britain, we’re all progressive now. David Cameron is a ‘progressive Conservative’. Nick Clegg is a ‘new-fashioned progressive’. And the left is working out how to mount a ‘progressive fightback’.
I guess you’d know if you’re not progressive. Non-progressives are the sort who would make people sell a kidney just to be able to afford kidney treatment. Or the sort who would euthanase immigrants to keep their numbers down. Or the sort who would reintroduce tongue clamps for women. They’re not progressive.
Not you? Then well done! You’re progressive! Bravo.
Except the term, by being appropriated by parties across the political spectrum, has become devoid of any meaning. It is a huge canvas onto which you can project almost any ideal.
But there are other problems with the term too.
Take the AV referendum as an example. As Jessica Asato, Director of Labour Yes to AV, has now admitted, the Yes to AV campaign should have had the slogan “a small change that will make a small difference”. Yet the more fervent supporters of AV whipped themselves into an orgasmic frenzy, arguing that those who didn’t see the point of AV (68% of those who voted, as it turned out) were heathens opposed to the betterment of society. AV was change. It was progress. If you opposed AV then you weren’t progressive. You were conservative. Or stupid. Or Rupert Murdoch. Or a stupid conservative Rupert Murdoch.
So terms like progressive alter the terms of the debate in an unhelpful way. Opposing specific forms of change doesn’t mean you don’t share ideals, necessarily. It might just mean you disagree about means. Labels like progressive put an impetus on those who describe themselves thus to constantly agitate for change. But change for its own sake is pointless.
And for voters terms like ‘progressive’ have probably always been meaningless. But now they look increasingly patronising too. It’s the sort of term that might have resonance in a small band of intellectual and political elite – the denizens of the People’s Republic of Islington – but it in no way meaningfully relates to what punters on the doorstep give a crap about. Like paying the bills, or what’s best for the kids, or how annoying the neighbours are.
In short, it’s not a term that will help Ed Miliband look and sound like a fully paid-up member of the human race. And based on the last few months, that is looking like an uphill challenge.
To be ‘progressive’ is now completely, utterly, totally devoid of meaning. It is to be anything and everything, and absolutely nothing all at the same time.
So my suggestion is to jettison it. To use simple language that has real meaning to the sorts of voters Labour needs to win back. Maybe then they might be more willing to get involved with the Party and its work.
Or, at the very least, to vote for it in future elections.
Alex Baker is Secretary of the Young Fabians.
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