
Labour is making this election a “word of mouth” election. Here Claire Spencer /@thedancingflea, Chair of Birmingham’s Fabian Society, tackles the idea that political campaigns start and end with “who are you going to vote for?”
I am an active member of a number of local volunteer groups, and as such, I am always a little bothered when I hear the phrase “we only ever see you at election time.” It suggests that, to that individual and their household, politics is a grasping, intrusive element that only makes itself felt when it wants something – not, as it is (or should be), the thriving relationship between citizen and public servant, the thread that runs through all our lives. Is it really the case that we are only concerned with the wellbeing of this individual when it is time for them to vote?
Of course, when it comes to voter ID (or, as we call it, #labourdoorstep), there is a certain detached practicality to the whole process, necessarily so, but it can (and must) have other value. And in my experience, in good campaigns with dedicated activists, it often does – the listening, the bit where we ask “are there any issues you would like to raise?” can often reveal seams of concern and discontent, issues that need to be resolved, by us. I’ve been on the doorstep with Kerry McCarthy’s team in Bristol East on two occasions, and both times, I was really glad to see how dedicated her team were to following up these issues – recorded, and initial actions (even if it’s just a letter or a second visit) laid out then and there. In Gisela Stuart’s campaign in Birmingham Edgbaston, they have been doing likewise – several people I know in the constituency have remarked on the fact that, if you raise issues with Gisela, you always get a response, a dialogue, solutions.
They recognise, as I like to think I do, that it’s all about that relationship – if it the person on the doorstep feels let down by their public servant and their neighbourhood, then the onus is on you to change that. It’s also about consistency – if someone raises an issue on the doorstep, note it, make sure it gets to the right people, and keep them in the loop. You don’t have to have all the answers – indeed, you may have to come back and give them an answer that they don’t much like. What is important is that you come back, and keep coming back. Hopefully there are numerous examples of this in your constituencies that you have been carried out and/or been inspired by.
However, the manner of your response is as important as the fact you are doing it, and for that, you need to get to know your constituency, its people, and their commonalities and tensions. In the my constituency, the new Birmingham Hall Green, a number of wards, with very different personalities, cultures and levels of civic-mindedness have been thrown together. Look at the graph below, (produced by Chamberlain Forum, the think tank I am working with), which plots the position of all Birmingham’s Priority Neighbourhoods, the most deprived neighbourhoods in the city. Note NI4, which represents the percentage of people that feel they can influence local decisions. Balsall Heath and Sparkbrook are both part of my constituency, but as you can see, their residents feel very differently about how much influence they have over their neighbourhoods. Add to these the much wealthier areas of Hall Green, Moseley and Kings Heath, all of which score quite highly on both NI4 and NI5, and you get an impression of the diversity of wealth, perception of influence, and general satisfaction with where they live.

I’ve seen this potential for tension in microcosm in one road in the constituency, where a mosque has been established in a terraced, residential street. Its use has expanded greatly in recent years, the street flooded with cars at times of worship and learning, and this is where tension has arisen between the people who use the space for living, and those who use it for worship. Long since abandoned by the local councillors, the relationship has been left to fester, with all parties feeling as though their road is a worse place to be. When we spoke to residents about this on the doorstep, myself and the Labour council candidate decided to act, but in a particular way. This couldn’t be an “us” and “them”, both groups use and value the space, and the solution must be collaborative, not combative. So we’re going to organise a small meeting, with both sides able to express their perceptions, and us present as mediators, to facilitate the flow of practical, inexpensive and mutually agreeable solutions.
I really think we can succeed, and I hope that we do – but even if we fail, we’re not going to slink off, never to be seen again. We’re going back to explain why we failed, to try again, and to maintain the relationship between us (as activists and public servants) and the people we hope to represent.
If you’ve got a campaign story you want to share let us know! Contact Vincenzo Rampulla at vramapulla@youngfabians.org.uk
