Labour kicks off the Manifesto race
I don’t know about you but elections always seem more real when the manifestos are published. This week we’ll finally get a chance to see the concrete pledges that each of the parties are staking their political futures on.
Labour has been first out of the gate with today’s manifesto launch in Birmingham. Labour had decided to have well known Labour blogger and supporter Ellie Gellard (a.k.a @Bevaniteellie) introduce the event by telling people about the series of short cartoons that had been created to spread the word about Labour’s manifesto.
It’s good to see Labour catering for busy people who want to get a sense of what Labour’s offering without having to read the full 76 page manifesto.
Although we’ve seen party political broadcasts before, Labour launched theirs very recently:
The idea of explaining and sharing policies through videos which people can pass on to their friends and family is actually quite nifty and certainly means the party is serious about making this election all about ‘word of mouth‘.
Still, if people do take a moment to browse the manifesto proper they’ll see a range of policies looking to tackle the big issues that still face our society:
- Banking and Financial Services: A People’s Bank at the Post Office; a Universal Service Obligation on banks to serve every community; a clampdown on interest rates for doorstep and payday loans.
- Cancer care: Legally binding guarantees for patients including the right to cancer test results within one week of referral, and a maximum 18 weeks’ wait for treatment or the offer of going private.
- Parental work life balance: More help for parents to balance work and family life, with a ‘Father’s Month’ of flexible paid leave.
- Democratic reform: Referenda, held on the same day, for moving 41. to the Alternative Vote for elections to the House of Commons and to a democratic and accountable Second Chamber.
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